3 free and easy ways to get links your website

Despite the common assumption that businesses need to pay for links back to their websites, there are some simple ways to get links published for free. Here are three of our favourites:   1. Speak to your suppliers Offer your suppliers a testimonial for their website in return for publishing your link. If you ask, you […]

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3 tips to convert your website visitors into sales

Following on from last week’s tips on driving traffic to your website, the next step is ensuring that you convert these visitors into sales. With tools such as Google Analytics at your disposal, there’s no excuse not to be analysing your visitor data to give valuable insight. A good place to focus is on the […]

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3 simple ways to drive more traffic to your website

Most business owners and marketers would probably say that what they would like the most for their business would be more customers.  As your company’s website is arguably your most effective tool to communicate with your target audience about what you do and how you can help them, it’s no wonder businesses are continuously looking […]

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A day in the life of a Kapler Communications PR Intern

Do you remember what you were doing at 08:30am on Thursday 15th August 2012? I certainly do – I had just received the best text message from UCAS telling me my place had been secured at Manchester Metropolitan University to study Advertising and Brand Management. I was over the moon and my hard work in […]

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5 tips to make #hashtags work for your #business

Things have moved on in the ever-evolving world of social media since the very first hashtag was created by Chris Messina (it was #barcamp, by the way). Millions of us now see hashtags as the first place to find information on the latest news and events on a global scale. Indeed, Twitter is used in […]

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The importance of practising strong ethics in marketing

With the Blatter/FIFA furore still raging, business ethics are never far from the headlines. Companies of all shapes and sizes have to learn what is and isn’t acceptable to their stakeholders and many industry sectors, such as pharmaceutical, are heavily regulated. This can present a challenge for marketers when it comes to being creative within […]

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Digital divide or communications chasm? Why scientists use social media

In a world of ever-evolving technologies, the digital divide is a much-debated concept, and I read with great interest this recent article about low take-up of online tools designed to help academics manage, communicate and deliver their research. By contrast, in the scientific arena in which we at Kapler work – also a research-driven field […]

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