Scientific fact behind summer folklore remedies

Are you the type of person to get attacked by mosquitoes whilst relaxing on holiday? An estimated 20% of people are particularly susceptible to mosquito bites due to their blood type, metabolism, level of exercise or even if they have been drinking beer. With more and more people wanting to avoid branded and possibly toxic […]

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Anyone for strawberries and cream?

With Wimbledon fortnight reaching its climax, those of us not lucky enough to have Centre Court tickets can still enjoy a little taste of the action with strawberries and cream – the classic combination that’s become the sweet treat of choice at this particular time of year. Over the two week tournament, a grand total […]

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Scott Partnership companies achieve the gold standard of service for the PR industry

We are delighted to announce that the Scott Partnership group of companies, which includes Kapler Communications, The Scott Partnership and Phoenix MarCom, has passed the PRCA Communications Management Standard (CMS). The PRCA (Public Relations Consultants Association) is the largest PR association in Europe, and the internationally recognised CMS is the industry’s quality certification for public […]

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The importance of practising strong ethics in marketing

With the Blatter/FIFA furore still raging, business ethics are never far from the headlines. Companies of all shapes and sizes have to learn what is and isn’t acceptable to their stakeholders and many industry sectors, such as pharmaceutical, are heavily regulated. This can present a challenge for marketers when it comes to being creative within […]

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Maximise your ROI at this summer’s industry events

Fresh back from a successful trip to the 63rd annual American Society for Mass Spectrometry show in St Louis, we’re already packing our bags for the next trade show. Next week, you’ll find us at ACHEMA, the leading show for the chemical engineering and process industries. We’ll be in good company too, with 3,800 exhibitors […]

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Science writing – Sorting out fact from wishful thinking

There is nothing many people like more than sitting down after a busy day at work with a large glass of wine (or two!). While we are frequently reminded that excessive drinking is best avoided, there have also been numerous reports that moderate drinking can have some benefits for our health. The mainstream media seems […]

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Digital divide or communications chasm? Why scientists use social media

In a world of ever-evolving technologies, the digital divide is a much-debated concept, and I read with great interest this recent article about low take-up of online tools designed to help academics manage, communicate and deliver their research. By contrast, in the scientific arena in which we at Kapler work – also a research-driven field […]

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You too could be a superhero

Abby Edwards The world of science fiction has introduced us to characters, creatures and aliens who posses a vast range of super human powers. On the topic of sight alone, we’ve been introduced to heat vision, x-ray vision and hypnotic vision and some of these technologies have since developed into military equipment. You may be […]

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