Why team building exercises certainly aren’t yesterday’s news

What have a packet of black jack sweets, an old newspaper and a beer mat got in common? The answer is that they all featured in the treasure hunt the Kapler team undertook with our sister companies as part of our annual group away day. Getting a team together for group activities outside the normal […]

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Scott Partnership companies achieve the gold standard of service for the PR industry

We are delighted to announce that the Scott Partnership group of companies, which includes Kapler Communications, The Scott Partnership and Phoenix MarCom, has passed the PRCA Communications Management Standard (CMS). The PRCA (Public Relations Consultants Association) is the largest PR association in Europe, and the internationally recognised CMS is the industry’s quality certification for public […]

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The importance of practising strong ethics in marketing

With the Blatter/FIFA furore still raging, business ethics are never far from the headlines. Companies of all shapes and sizes have to learn what is and isn’t acceptable to their stakeholders and many industry sectors, such as pharmaceutical, are heavily regulated. This can present a challenge for marketers when it comes to being creative within […]

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Why is innovation sometimes so hard to sell?

By Richard Kent You have a great new technology platform, the R&D is done and the product development is well advanced. You’ve had great initial feedback from a few key people in the market and you’ve developed a powerful business case with strong data on time savings and cost efficiencies clearly demonstrated. But you are […]

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