3 tips to convert your website visitors into sales

Following on from last week’s tips on driving traffic to your website, the next step is ensuring that you convert these visitors into sales. With tools such as Google Analytics at your disposal, there’s no excuse not to be analysing your visitor data to give valuable insight. A good place to focus is on the […]

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3 simple ways to drive more traffic to your website

Most business owners and marketers would probably say that what they would like the most for their business would be more customers.  As your company’s website is arguably your most effective tool to communicate with your target audience about what you do and how you can help them, it’s no wonder businesses are continuously looking […]

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ACHEMA 2015 – the greatest show on earth?

By Gill Lancaster I’ve just returned from ACHEMA 2015, my first ever visit and a great experience. For anyone interested in chemical engineering and the processing industries it’s high, if not top, on the list of shows to attend – and with good reason. I just wish I’d worked out the bus system that takes […]

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Why is innovation sometimes so hard to sell?

By Richard Kent You have a great new technology platform, the R&D is done and the product development is well advanced. You’ve had great initial feedback from a few key people in the market and you’ve developed a powerful business case with strong data on time savings and cost efficiencies clearly demonstrated. But you are […]

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