3 free and easy ways to get links your website

Despite the common assumption that businesses need to pay for links back to their websites, there are some simple ways to get links published for free. Here are three of our favourites:   1. Speak to your suppliers Offer your suppliers a testimonial for their website in return for publishing your link. If you ask, you […]

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Scott Partnership companies achieve the gold standard of service for the PR industry

We are delighted to announce that the Scott Partnership group of companies, which includes Kapler Communications, The Scott Partnership and Phoenix MarCom, has passed the PRCA Communications Management Standard (CMS). The PRCA (Public Relations Consultants Association) is the largest PR association in Europe, and the internationally recognised CMS is the industry’s quality certification for public […]

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The importance of practising strong ethics in marketing

With the Blatter/FIFA furore still raging, business ethics are never far from the headlines. Companies of all shapes and sizes have to learn what is and isn’t acceptable to their stakeholders and many industry sectors, such as pharmaceutical, are heavily regulated. This can present a challenge for marketers when it comes to being creative within […]

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