Most business owners and marketers would probably say that what they would like the most for their business would be more customers. As your company’s website is arguably your most effective tool to communicate with your target audience about what you do and how you can help them, it’s no wonder businesses are continuously looking for new and exciting ways to drive relevant traffic to their site.
Web traffic can only be earned or paid for, so if you don’t have an endless amount of money to spend, you’ve got to put your effort into other methods.
Here are three very powerful yet simple ways of increasing website traffic without having to blow your budget.
1. Social media
Creating and developing a social media platform is essential to build brand awareness and connect with new and existing customers. When you’re tweeting, make a status update on Facebook or posting on Linked In, provide a link back to your website giving your followers a clear call-to-action.
Studies show 77% consumers prefer to receive marketing communications through email, with 66% clicking through to a website and making a purchase online directly as a result. If your email content is suitable for your audience and relevant to their needs, you will soon start to reap the rewards.
3. Know your key words
Include relevant keywords and phrases throughout your web pages to maximise your SEO, making it easier for customers to locate your site.
You can lead a horse to water…
Stay tuned as next week we will be sharing our essential tips on how you and your business can soon convert those website visitors into sales.
Account Executive Lauren Welman