Can social media really work in b2b marketing? This is one of the most common questions we are asked by clients and prospects and the answer is a simple, resounding, universal yes. The main reason marketers even ask this question is fear. Fear of the unknown, fear of not having control […]
With the 2018 conference schedule rapidly filling with stalwarts including Pittcon and Analytica, we thought it would be the perfect time to compile some social media tips and tricks to help you maximise your presence at events and engage with your audience and peers in the industry! The power of social […]
Some businesses question the value of social media; is it merely a trending topic, a platform to connect with prospects, or does it aid development of meaningful relationships? In response to this question, Hootsuite and We Are Social released ‘Digital in 2017’, a report on social media and digital trends around […]
Crisis planning is a key function of the executive board of any company. Knowing what to do and say in the event of a crisis situation is vital to the security of any business. And yet it is always interesting to ask the crucial question of any client – what is […]
We recently submitted an article to an editor ahead of deadline, which is not unusual in our line of work, or maybe it is?! The reaction we received was of genuine thanks and extreme gratitude. Clearly, the response of someone who doesn’t usually get things when they ask for them. It […]
It has long been known that insights and analytics are the backbone of PR campaigns – without measuring a campaign, it’s difficult to gauge the success of your strategies. The data you gather in one campaign can be used to guide and inform the next to ensure constant improvement. This is […]
Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise! Suppliers to scientific and technology markets are often rife with rich, valuable content, from peer-reviewed papers, research studies, whitepapers and technical app notes to product data sheets, customer presentations and even videos and […]
Since its launch in July, Pokémon GO has taken the world by storm. The game had over 7.5 million downloads in the first week of release in the US alone and there are now more people playing than there are accounts on Twitter! The gaming app soared to the top of […]
Building a bridge between traditional PR and digital marketing Since its first use in 1906, the press release has been a cornerstone of public relations campaigns. If well written, a PR can help a company establish and maintain its key message and raise awareness of its latest news. However, many are […]
Blogs are increasingly being included in many corporate PR and marketing programmes, especially in the scientific industry where the latest innovations are being developed at a rapid pace. But what can be gained by implementing ‘blogs’ into your marketing mix and what should you think about when writing one? Companies have […]
