With the 2018 conference schedule rapidly filling with stalwarts including Pittcon and Analytica, we thought it would be the perfect time to compile some social media tips and tricks to help you maximise your presence at events and engage with your audience and peers in the industry! The power of social […]
We recently submitted an article to an editor ahead of deadline, which is not unusual in our line of work, or maybe it is?! The reaction we received was of genuine thanks and extreme gratitude. Clearly, the response of someone who doesn’t usually get things when they ask for them. It […]
A robust marketing communications strategy is largely reliant on effective communication, hence its name! So why aren’t communication trends given more attention? Do you know how your customers prefer to communicate? And what motivates their purchasing decisions? Understanding the most impactful way to communicate with your target market enables you to […]
It has long been known that insights and analytics are the backbone of PR campaigns – without measuring a campaign, it’s difficult to gauge the success of your strategies. The data you gather in one campaign can be used to guide and inform the next to ensure constant improvement. This is […]
Following what, for many of us, is a season of overindulgence – and big business for food manufacturers and retailers – we thought we would start the New Year reflecting on some of what we have learned about the food industry over the last twenty years in business. Having worked closely […]