Exposure, Exposure, Exposure. I came to Bruker CAM to help with the launch of new GC & GCMS products. Previously Bruker had no such product line and thus was a complete unknown in this space. Zero market awareness. Due in large part to the efforts of Kapler, we gained immediate access to media and editorial coverage, and managed to win two significant product awards that I am confident would not have happened without them.
Their responsiveness is tremendous. They actively drive our team members to deliver necessary materials. They also travel to key shows and product launch events to handle media interfacing, video and interviews etc. They are very proactive in driving programs and actions.
Kapler is a longstanding communications partner for Malvern and we have had close working relationships with individual members of the Kapler team for almost 20 years. Kapler understands our business and technologies, anticipates and responds to our evolving needs, and over the years has supported us through a changing communications landscape. This external perspective coupled with the ability to deliver high level, customer-focused technical content with a minimal brief, adds significant value to Malvern’s in house marketing activities.
Whitehouse Scientific is the unchallenged leader in particle size reference standards, thanks in no small part to Kapler Communications. Over the last 10 years we have been provided with a unique combination of highly effective scientific and marketing skills, which has helped to raise us to our present dominant position in the market. The relationship is very cost effective because it dispenses with the need for a marketing department. Worthy of particular note is the ability of Kapler to provide a complete service from the embryo of an idea to full media coverage with very little input from us.
We have been working with Kapler for more than 13 years and they handle our press relations and technical writing, as well as being involved in other aspects of our marketing activities. They have been proactive from day one, learning about our products, their applications and the industry into which we supply. Kapler’s extensive and up to date relationships with the media have enabled us to maximise our presence in the public eye through a balanced use of media, both hard copy and online. Kapler also advise us well on emerging methods for promotion, including the many social media formats. They continue to be a key part of our team and we rely on them for direction in many of our media activities.