3 free and easy ways to get links your website

Despite the common assumption that businesses need to pay for links back to their websites, there are some simple ways to get links published for free. Here are three of our favourites:   1. Speak to your suppliers Offer your suppliers a testimonial for their website in return for publishing your link. If you ask, you […]

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The Science of Autumn

It’s that time again – the nights are drawing in, the temperature is falling and the birds are beginning to migrate. As the signs of the changing seasons start to appear, as lovers of all things science-related, we couldn’t resist looking into the reasons behind one of our favourite phenomena of this time of year […]

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Is your business ready to take advantage of future trends in mobile marketing?

Considering the commonplace usage of smartphones today, it might seem surprising that it’s actually been less than a decade since the innovative iPhone was introduced. The launch changed the way we consume data and subsequently revolutionised the way that companies seek to interact with their customers. Smartphones, tablets and mobile devices have now permeated all […]

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Scientific fact behind summer folklore remedies

Are you the type of person to get attacked by mosquitoes whilst relaxing on holiday? An estimated 20% of people are particularly susceptible to mosquito bites due to their blood type, metabolism, level of exercise or even if they have been drinking beer. With more and more people wanting to avoid branded and possibly toxic […]

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3 tips to convert your website visitors into sales

Following on from last week’s tips on driving traffic to your website, the next step is ensuring that you convert these visitors into sales. With tools such as Google Analytics at your disposal, there’s no excuse not to be analysing your visitor data to give valuable insight. A good place to focus is on the […]

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3 simple ways to drive more traffic to your website

Most business owners and marketers would probably say that what they would like the most for their business would be more customers.  As your company’s website is arguably your most effective tool to communicate with your target audience about what you do and how you can help them, it’s no wonder businesses are continuously looking […]

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A day in the life of a Kapler Communications PR Intern

Do you remember what you were doing at 08:30am on Thursday 15th August 2012? I certainly do – I had just received the best text message from UCAS telling me my place had been secured at Manchester Metropolitan University to study Advertising and Brand Management. I was over the moon and my hard work in […]

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5 tips to make #hashtags work for your #business

Things have moved on in the ever-evolving world of social media since the very first hashtag was created by Chris Messina (it was #barcamp, by the way). Millions of us now see hashtags as the first place to find information on the latest news and events on a global scale. Indeed, Twitter is used in […]

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